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SANTA SUGAR LAND: Christmas Pop-up

In a pandemic stricken world, could we create a safe place for children to be able to sit on Santa's proverbial lap and share their Christmas wants and wishes? The solution was Santa Sugar Land, an immersive and interactive pop-up leveraging cutting edge technology to deliver Santa via a larger-than-life, magic snow globe.  Using facial tracking software and holographic projection techniques, a live actor could converse with our audience at a safe distance across the street.  The software would map the actors movements and expressions to a real-time animated Santa inside a 3' diameter snowglobe.  The effect was quite magical!

Working closely with our client, Flight School Studio, Haptic Workshop designed and constructed all of the physical elements incorporated into the activation.

Photos and videos by Flight School Studio and Rickey Crum

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